Vitaminwater—sounds healthy, right? Although Vitaminwater has vitamins, it also has thirty-three grams—that’s two heaping tablespoons— of sugar, making it not much better than a soda. Vitaminwater, owned by Coca-Cola, has been under fire from the Center for Science in the Public Interest (CSPI), a consumer-advocacy group that fights for safer, more nutritious foods. The CSPI filed a class-action lawsuit against Coca- Cola, claiming names for Vitaminwater flavors such as ―endurance peach mango‖ and ―focus kiwi strawberry‖ are misleading for two reasons: (1) The drinks contain zero to one percent juice, and (2) words like endurance, focus, defense, rescue, and energy imply health benefits. Coca-Cola’s defense was that reasonable consumers would not be misled into believing that Vitaminwater is healthy for them.

1. Debate whether or not Coca-Cola is deliberately trying to deceive consumers into believing that Vitaminwater is a healthy alternative to soda. Which psychological factor is most affected by the product name and ad claims and might influence consumers to purchase this product?

Answer rating: 100% (QA)

Ans The consumer is king He is the one for whom all org... View the full answer