Watch the videos “What is Cause Marketing” and “Why Cause Marketing is Important” A cause marketing campaign is a promotional effort between a for-profit brand and a not-for-profit charity to build positive awareness of the for-profit brand. When the consumer buys the for-profit brand, a portion of the sale generally goes to the charity. Thus, the consumer feels good in supporting the charity and this positive goodwill is then carried over to the brand. This is one of the reasons why the strategic choice of the charity is so important. All three of these elements must be included for a cause marketing campaign so everyone wins! Research and discuss a cause marketing campaign that impressed you. This should include: the for-profit brand, the charity (not for profit), why this association works to support the for-profit brand, and how the consumer is involved through a purchase. https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fmarketing-for-social-change%2Fwhat-is-cause-marketing%3Fu%3D57878161 https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fmarketing-for-social-change%2Fwhy-cause-marketing-is-important%3Fu%3D57878161

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Businesses are recognizing that customers are concerned about their influence on society in an era when openness is critical to their bottom line Customers have come to demand socially conscious compa... View the full answer