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What seven trends characterize modern mass media? Explain which trend has the greatest effect on society today. How do...

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What seven trends characterize modern mass media? Explain which trend has the greatest effect on society today. How do the functional and critical and cultural approaches to mass communications affect advertising decisions? How does media technology affect culture and society today? How has media technology influenced older forms of communication? What are the differences between advertising and propaganda? Differentiate between advertising strategy and promotion strategy.

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Organizational Behaviour Concepts Controversies Applications

Organizational Behaviour Concepts Controversies Applications

ISBN: 978-0132310314

6th Canadian Edition

Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward

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Posted Date: September 01, 2023 01:15:18
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