Which of the following products or marketing strategies are likely to be test-marketed? Why or why not?

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Which of the following products or marketing strategies are likely to be test-marketed? Why or why not? Give an example.

A computerized robot lawn mower

A line of 8-ounce servings of vegetarian dishes for senior citizens

A forklift truck

Related Book For answer-question

Chemistry

ISBN: 978-0077274313

10th edition

Authors: Raymond Chang

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Posted Date: Jan 03, 2021 06:40 AM

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Which of the following products or marketing strategies are likely to be test-marketed? Why or why not?

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Test marketing experiment is conducted in a field laboratory and comprises of reallife buying situations and actual stores Test marketing is usually c... View the full answer

Chemistry

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