Which type of market segmentation approach uses segmentation criteria such as age, gender, family size, income, occupation,

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Which type of market segmentation approach uses segmentation criteria such as age, gender, family size, income, occupation, education, religion, ethnicity, and nationality?

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Managing in a Global Economy Demystifying International Macroeconomics

ISBN: 978-1285055428

2nd edition

Authors: John E. Marthinsen

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Posted Date: Aug 30, 2020 12:15 PM

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Which type of market segmentation approach uses segmentation criteria such as age, gender, family size, income, occupation,

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Demographic market segmentatio... View the full answer

Managing in a Global Economy Demystifying International Macroeconomics

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