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With a pricing adjustment, an independent market research consultant has determined that demand will change. A 10% price increase is expected to decrease demand to

With a pricing adjustment, an independent market research consultant has determined that demand will change. A 10% price increase is expected to decrease demand to the following levels: Boat length Anticipated unit sales (% of current sales) 14'-16' 75-90% 17'-18' 60-74% Over 18' 50-60% AWL would like you to consider the pricing revision only on existing sales and separately from the expansion, as the U.S. expansion is at a set contract price that cannot be increased

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