Describe your general area of interest in communication. For example, Advertising, Public Relations, Crisis Communication, Corporate...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Describe your general area of interest in communication. For example, Advertising, Public Relations, Crisis Communication, Corporate Communication, Government Public Affairs, Tourism, Health Communication, Cross-Cultural Communication, International Communication, Event Communication and so on... Ad Advertising - Crisis Communication Tourism Next, specify the topic of your interest while narrowing your general area of interest in communication. For example: In advertising, you may be interested in using interactive games (available on different platforms such as Sony PlayStation, Nintendo Wii etc.) to reach out to games enthusiasts to advertise products. Advertising Make up Siphora Tourism - l'ausam and Building. Next, workout some constructs regarding your topic of interest. For example: game junkie, highly motivated to play games, fun lovers, mundane activities, hedonistic activities etc. These concepts may not be directly observed and may be explained only in the related context. For example, game junkie is a term typically used for those who play interactive games all the times. Provide operational definition(s) of your selected constructs. For example, what is the operational meaning of "game junkie" in the context of interactive games? This will allow you to label people as "game junkies" with equal attributes. For example, Game Junkie is a person who own his or her own game console, owns over 15 games, and spends over 3 hour a day to play interactive games. This way, you create a consistency in the definition. Go to next page-> Coin some variables within the scope of your topic of interest. Please make sure that these variables MUST be measured in some shape or form. In other words, a variable must be able to take on different values. For example, "attitude toward ads in video games" or "favorable response toward video games ads "time spent playing interactive games" "own gaming console" Measuring Value for "own gaming console" = Yes or No Now, make a distinction between different types of variables that you selected into two broad variable categories i.e. independent and dependent variables. Type of Variable Independent Variable may also known as Predictor /Antecedent Dependent Variable or Criterion Go to the Next page → Description Example: Time spent playing interactive games Example: Positive attitude toward ads placed within interactive games 3 Describe your general area of interest in communication. For example, Advertising, Public Relations, Crisis Communication, Corporate Communication, Government Public Affairs, Tourism, Health Communication, Cross-Cultural Communication, International Communication, Event Communication and so on... Ad Advertising - Crisis Communication Tourism Next, specify the topic of your interest while narrowing your general area of interest in communication. For example: In advertising, you may be interested in using interactive games (available on different platforms such as Sony PlayStation, Nintendo Wii etc.) to reach out to games enthusiasts to advertise products. Advertising Make up Siphora Tourism - l'ausam and Building. Next, workout some constructs regarding your topic of interest. For example: game junkie, highly motivated to play games, fun lovers, mundane activities, hedonistic activities etc. These concepts may not be directly observed and may be explained only in the related context. For example, game junkie is a term typically used for those who play interactive games all the times. Provide operational definition(s) of your selected constructs. For example, what is the operational meaning of "game junkie" in the context of interactive games? This will allow you to label people as "game junkies" with equal attributes. For example, Game Junkie is a person who own his or her own game console, owns over 15 games, and spends over 3 hour a day to play interactive games. This way, you create a consistency in the definition. Go to next page-> Coin some variables within the scope of your topic of interest. Please make sure that these variables MUST be measured in some shape or form. In other words, a variable must be able to take on different values. For example, "attitude toward ads in video games" or "favorable response toward video games ads "time spent playing interactive games" "own gaming console" Measuring Value for "own gaming console" = Yes or No Now, make a distinction between different types of variables that you selected into two broad variable categories i.e. independent and dependent variables. Type of Variable Independent Variable may also known as Predictor /Antecedent Dependent Variable or Criterion Go to the Next page → Description Example: Time spent playing interactive games Example: Positive attitude toward ads placed within interactive games 3
Expert Answer:
Answer rating: 100% (QA)
General area of interest in communication Advertising Topic of interest Using interactive games available on different platforms such as Sony PlayStation Nintendo Wii etc to reach out to games enthusi... View the full answer
Related Book For
Advanced Accounting
ISBN: 978-0077431808
10th edition
Authors: Joe Hoyle, Thomas Schaefer, Timothy Doupnik
Posted Date:
Students also viewed these business communication questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
-
The Crazy Eddie fraud may appear smaller and gentler than the massive billion-dollar frauds exposed in recent times, such as Bernie Madoffs Ponzi scheme, frauds in the subprime mortgage market, the...
-
A 0.500-kg block, attached to a spring with length 0.60 m and force constant 40.0 N/m, is at rest with the back of the block at point A on a frictionless, horizontal air table (Fig. 7.44). The mass...
-
You are planning a trip to a water park tomorrow. The weather forecaster says there is a 70% chance of rain tomorrow. Explain what this result means.
-
Erinn Corporation has compiled its 2017 financial statements. Included in the Long-Term Liabilities category of the balance sheet are the following amounts: Included in the income statement are the...
-
What is the purpose of applying a convexity adjustment to the rates obtained from futures quotes?
-
Match each of the following numbered descriptions with one or more of the denominator-level capacity concepts by putting the appropriate letter(s) by each item: a. Theoretical capacity b. Practical...
-
Sheffield Corp. was organized on January 1, 2025. It is authorized to issue 21,300 shares of 7%, $50 par value preferred stock and 465,000 shares of no-par common stock with a stated value of $2 per...
-
The City of Castletons General Fund had the following post-closing trial balance at June 30, 2022, the end of its fiscal year: Debits Credits Cash $ 265,120 Sales Taxes Receivable 11,000 Taxes...
-
Presented below is information for Kingbird, Inc. for 2017: 1. Beginning-of-the-year Accounts Receivable balance was $141,000. Net sales for the year were $1,525,000. $170,000 of the sales were cash...
-
You must use GridBagLayout for this assignment. Must have the application that displays a menu of items on the left hand side and displays the total of all the items selected on the right. The...
-
Learning Goal: To understand the behavior of the electric field at the surface of a conductor, and its relationship to surface charge on the conductor. A conductor is placed in an external...
-
Explain the reason why political issues is important for us to learn about inner- cultural communication today?
-
A block with mass m is in rest on a frictionless, circular guide with radius R, in the position indicated with the angle 0. A small ledge (in black on the figure) prevents the mass from sliding...
-
Make a function that does the following: Generates a random number from the interval [0, 1000]. Note: Remember that Math.random() outputs a random number from [0,1]. Do the correspondingmathematical...
-
Share your experience with your peers while discussing the value of a community-centered approach. Then share your perspective on how you believe a project manager would thrive or face challenges...
-
Transform the while loop from the previous exercise into an equivalent for loop (make sure it produces the same output).
-
Use the same information as presented in problem 27 but assume that Arlington pays cash of $2.3 million. No stock is issued. An additional $40,000 is paid in direct combination costs. For each of the...
-
Anchovy acquired 90 percent of Yelton on January 1, 2009. Of Yeltons total acquisition-date fair value, $60,000 was allocated to undervalued equipment (with a 10-year life) and $80,000 was attributed...
-
Waters, Inc., acquired 10 percent of Denton Corporation on January 1, 2010, for $210,000 although Dentons book value on that date was $1,700,000. Denton held land that was undervalued by $100,000 on...
-
What can a multinational firm do to reduce the level of stress that expatriates may feel as a result of real or perceived terrorist threats? Explain. One of the concomitants of international...
-
Form an even number of teams of five members each, with one pro team and one con team working for the same university. The pro team is asked to defend the advantage of opening a branch campus, while...
-
Research some recent articles dealing with the recent push by U.S. universities to start training foreign students abroad. Based on what you have read, what would you conclude in terms of the...
Study smarter with the SolutionInn App