Write one short paragraphs about the target market segments for your client and why you think this company and product will be successful. Are there economic, social, or other trends that make this a good opportunity now?
Write one short paragraphs about the product/event's features and benefits.
Describe your brand image goals in one short paragraphs. Include at least two qualities that your client would want people to associate with their brand.
Write one short paragraphs about the marketing message you will use and why you chose this message. Why does it appeal to the target market?
Write one short paragraphs describing at least two promotional strategies you will use. One needs to include the use of e-marketing and social media.