You are an account manager for an advertising agency. You have been assigned a client to...

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You are an account manager for an advertising agency. You have been assigned a client to work on a campaign. Based on your past campaigns, you know on average your campaigns generate additional revenue of $75,000. You also know that the contribution margin is 45%. The cost of the campaign includes production work of $1,000+ your fee of $5,000. The client has asked to include a celebrity in their campaign, which will now result in a sponsorship fee of $20,000. What is the clients new ROMI? 462.5% 68.75% 35% None of the answer choices are correct You are an account manager for an advertising agency. You have been assigned a client to work on a campaign. Based on your past campaigns, you know on average your campaigns generate additional revenue of $75,000. You also know that the contribution margin is 45%. The cost of the campaign includes production work of $1,000+ your fee of $5,000. The client has asked to include a celebrity in their campaign, which will now result in a sponsorship fee of $20,000. What is the clients new ROMI? 462.5% 68.75% 35% None of the answer choices are correct

Answer rating: 100% (QA)

ROMI profit from marketing investment cost of marketin... View the full answer