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You are evaluating a new project for the firm you work for, a publicly listed firm. The firm typically finances new projects using the same

You are evaluating a new project for the firm you work for, a publicly listed firm. The firm typically finances new projects using the same mix of financing as in its capital structure, but this project is in a different industry than the firms core business. Describe the procedure for estimating the appropriate discount rate (cost of capital) to be used in the evaluation of the project

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