You are the owner of a pub/bar that has 90 seats. A weight watchers operation opens up next
to your establishment. Every Tuesday and Thursday night they have meetings that end at 8pm.
Many of their members frequent the bar after the meetings for light (healthy... if they can find
them) dishes, and none purchase alcohol. The Air Canada center is also located only a block
away and their events typically let out around 9pm.
1. Which of Cross's considerations do you have to manage?
2. What would you suggest to the owner as her revenue manager?