Your Marketing Director wants to know more about Mental Availability and how it relates to buyer behavior.
Fantastic news! We've Found the answer you've been seeking!
Question:
Your Marketing Director wants to know more about Mental Availability and how it relates to buyer behavior.
Discuss why Mental Availability is important for a brand’s long-term growth. What advice would you give your Marketing Director to build and enhance Mental Availability for Lipton?
Provide a recommendation with 5 potential category entry points that the brand could use in future advertising. (500 words approx.)
Related Book For
Ethics Theory and Contemporary Issues
ISBN: 978-1285196756
8th edition
Authors: Barbara MacKinnon, Andrew Fiala
Posted Date: