• Your task there are two parts to the ad campaign: 1. design some advertisements. 2. run them in the markets where sales people have been hired. to help you select the right ad benefits to appeal to your target markets, review your customers' needs. a rating of 110 or higher indicates that the need is important to the segment and possibly worth using in your advertising. review how the customers will most likely use your product. you may want to reference these uses in your advertising. your task review the information provided in the workspace to ensure that there are no deceptive ads. if an ad is shown to be deceptive, you will be able to view an explanation as to why the ad is considered deceptive. you will then need to correct it if you do not want to face the risk of a lawsuit. the goal of advertising is to encourage potential customers to purchase your products. the next step in creating an advertising campaign is to place the ad in the local media. it will be much easier for your sales people if your target market has heard about your firm's products before they make a sales call. your task in the workspace, indicate how many times you want each ad to run in the city where you have hired your sales force. you will specify how many times the ad should appear in the media during this quarter. decision tip since this is just a test market, do not plan on spending more than 100,000. the goal is to learn what the market really wants and is willing to buy. most likely, you will want to revise your advertising campaign based upon the feedback you get from your customers. your task review the information provided in the workspace to ensure that there are no deceptive ads. if an ad is shown to be deceptive, you will be able to view an explanation as to why the ad is considered deceptive. you will then need to correct it if you do not want to face the risk of a lawsuit. information needed is on attached excel spread sheet. in need of some direction as to where to go with this

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The detailed answer for the above question is provided below Part 1 Designing Advertisements To design effective advertisements for the target market ... View the full answer