1. How important are store locations in Food City’s overall retailing strategy? Explain your answer.

2. Enumerate several criteria that Food City should consider when choosing a new location to open a supermarket?

3. Outside of Arizona, where should Food City consider opening supermarkets? Why?

4. How does the location of a supermarket affect that store’s interior layout and merchandise mix? Refer to Figure 1 in your answer.

5. Discuss the pros and cons of the remodeled supermarket described in the case being located in a shopping center with Target and Home Depot.

6. What store exterior factors most influence Food City’s ability to draw vehicular traffic. Why?

7. How vital do you think each factor in the Figure 10-7 location checklist is for Food City? Why?