1. How would you promote a proactive health-and-wellness theme as a drugstore chain? 2. What does transparency...

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1. How would you promote a proactive health-and-wellness theme as a drugstore chain?

2. What does “transparency” mean with regard to the information provided by retailers? What grade would you give to the retailers you patronize? Why?

3. How would you advertise differently to Millennials than to Baby Boomers?

4. Describe the role of in-store displays in terms of the material presented in this case.

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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