1. Taking the perspective of the retailer, what are the advantages and disadvantages of adopting each of the Mobilibuy functionalities? As a retailer, would you adopt the Mobilibuy system? If so, for which feature? 

2. a. What are the advantages and disadvantages of Mobilibuy's technology for consumers? As a consumer, would you download the app? Explain your decision.

b. How can Mobilibuy, and retailers who adopted its technology, encourage the app's download and usage by consumers? 

3. How could the app affect consumers' decision-making process?

 

Synopsis:   Examines the viability of a new app that enables consumers to scan a visual image of a product and buy it.