=+3. If a movie, TV show, play, or song wins one of the big four awards, would

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=+3. If a movie, TV show, play, or song wins one of the ‘‘big four’’ awards, would this influence whether you want to see or hear it?

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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