Mbuy is a media consulting firm that provides advice to companies on how to allocate their advertising
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Mbuy is a media consulting firm that provides advice to companies on how to allocate their advertising budgets. Mbuy designed a factorial experiment to test the effect of the size of a banner ad on a website and the ad design on the number (in thousands) of product inquiries received. Three advertising designs and two sizes of advertisements were considered. The following data were obtained. Test for any significant effects due to type of design, size of advertisement, or interaction. Use α = .05.
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Related Book For
Statistics For Business & Economics
ISBN: 9781337901062
14th Edition
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
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