Value perceptions of consumers. Refer to the Journal of Consumer Research study of whether between-store comparisons result

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Value perceptions of consumers. Refer to the Journal of Consumer Research study of whether between-store comparisons result in greater perceptions of value by consumers than within-store comparisons, Example

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Statistics For Business And Economics

ISBN: 9781292413396

14th Global Edition

Authors: James McClave, P. Benson, Terry Sincich

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