1. What resources underlie Verizon’s strong competitive position in the U.S. wireless tele-communications industry? 

2. Apply the VRIO framework and describe to what extent these resources can be considered valuable, rare, inimitable, and well organized.

Established in 2000 as a joint venture between Verizon Communications and Britain’s Vodafone, over the last 12 years Verizon Wireless has emerged as the largest and consistently most profitable enterprise in the fiercely competitive U.S. wireless service market (see the Opening Case to Chapter 2 for details of the industry). Today the company has almost 136 million subscribers and a 38% market share.