Physical distribution has a special relationship to marketing. What is the nature of the relationship between logistics
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Physical distribution has a special relationship to marketing. What is the nature of the relationship between logistics and marketing, and why is it growing in importance?
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Logistics is sometimes referred to as the other half of marketing The rationale for this definition ...View the full answer
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Related Book For 
Supply Chain Management A Logistics Perspective
ISBN: 9780357442135
11th Edition
Authors: John Coyle, John Langley, Robert Novack, Brain Gibson
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