Summarize new opportunities to vary the marketing mix that arise through deploying the Internet.

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:06 AM

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Summarize new opportunities to vary the marketing mix that arise through deploying the Internet.

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Use 6Ps as framework Product new digital products and valuea...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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