Suppose you were hired by Apple to develop a marketing campaign for their latest iPhone. What would

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Suppose you were hired by Apple to develop a marketing campaign for their latest iPhone. What would be the target market? List at least four characteristics and the corresponding market segment category that define the ideal customer. Repeat the exercise for a Toyota Prius and a vacation package to a luxury spa in Arizona.
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Better Business

ISBN: 978-0132496735

2nd edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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