Sweats and Sweaters is a small chain of stores specializing in casual cotton clothing. The company currently has five stores in Georgia, South Carolina, and North Carolina, and it wants to open a new store in one of four new mall locations in the Southeast. A consulting firm has been hired to help the company decide where to locate its new store. The company has indicated five factors that are important to its decision, including proximity of a college, community median income, mall vehicle traffic flow and parking, quality and number of stores in the mall, and proximity of other malls or shopping areas. The consulting firm had the company weight the importance of each factor. The consultants visited each potential location and rated them according to each factor, as follows:

Given that all sites have basically the same leasing costs and labor and operating costs, recommend a location based on the ratingfactors.

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Scores (0 to 100) Location Factor Weight Mall1 Mall2 Mall3 Mall College proximity 030 46090 50 Median income Vehicle trafflc Mall quality and size .10 90 90 Proximity of other .10 80 0 60 70 0.25 75 5 70 0.25 60 90 79 74 shopping