Take a look at Wendy's (www.wendys.com). How is this company attempting to set itself apart from its

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Take a look at Wendy's (www.wendys.com). How is this company attempting to set itself apart from its primary competitors of McDonald's (www.mcdonalds.com) and Burger King (www.burgerking.com)? What publics does it appear to be concentrating on? Why do you believe this is the case?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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