Advertising Promotion And Other Aspects Of Integrated Marketing Communications(9th Edition)
Authors:
Terence Shimp, Craig Andrews
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 978-1111580216, 1111580219
Book publisher: Cengage Learning
Book Price $0 : The 9th edition of 'Advertising Promotion and Other Aspects of Integrated Marketing Communications' by Terence Shimp and Craig Andrews is an essential resource for understanding the intricate landscape of modern marketing strategies. The book offers an extensive overview of integrated marketing communications (IMC), emphasizing how advertising, sales promotions, public relations, direct marketing, and digital platforms coalesce to create cohesive messaging. Key themes highlighted include strategic planning, consumer behavior analysis, and the impact of digital technology on traditional advertising methods. Readers will find the book invaluable for its insights into developing effective advertising promotions and utilizing a comprehensive ‘solution manual’ to solve complex marketing challenges. Each chapter is meticulously laid out, and a well-structured table of content guides the reader through various IMC aspects. Furthermore, the inclusion of an 'Answer Key' helps reinforce concepts taught, making it easier for students and professionals alike to apply theoretical knowledge in practical settings. The book has been well-received for its real-world applications, case studies, and alignment with current trends, allowing readers to grasp the importance of a harmonized approach to marketing. This text serves as a critical tool for those looking to master the art of coupling traditional marketing tactics with evolving digital solutions. Providing cheap solutions alongside theory, this book is tailored for cost-conscious learners.
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