Essentials Of Entrepreneurship And Small Business Management(8th Global Edition)
Authors:
Thomas W Zimmerer, Norman M Scarborough
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Book details
ISBN: 1292094869, 9781292094861
Book publisher: Pearson
Book Price $0 : Essentials of Entrepreneurship and Small Business Management by Thomas W. Zimmerer and Norman M. Scarborough is a comprehensive guide that intricately weaves practical insights with theoretical knowledge to aid budding entrepreneurs. The 8th edition is particularly notable for its expanded coverage of entrepreneurship principles, emphasizing key themes such as business innovation, sustainable practices, and strategic planning. The book acts as a solution manual for those navigating the complex landscape of small business management, offering tools and frameworks to craft viable business plans. An answer key within each chapter helps readers evaluate their understanding of concepts like market feasibility analysis and financial forecasting. Notably, the table of content is structured to guide readers through stages of entrepreneurship from idea generation to business growth and maturity, making it intuitive for learners to follow. With an emphasis on real-world case studies, the authors immerse readers in scenarios highlighting entrepreneurial challenges and solutions. The book has received positive reception for its practical approach and clarity in presenting comprehensive entrepreneurial methodologies, making it an essential reference for both students and industry practitioners eager to thrive in small business environments. Its multidimensional approach ensures it remains a crucial resource in academic and professional settings alike.
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