Essentials Of Marketing(17th Edition)
Authors:
William Perreault

Cover Type: Hardcover
Condition: Used/New
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Book details
ISBN: 1260736830, 9781260736830
Book publisher: McGraw-Hill
Book Price $57.5 : Essentials of Marketing, 17th Edition by William Perreault is a seminal book that delves into the foundational principles and strategic frameworks of marketing. The text is structured to provide students and professionals alike with a comprehensive understanding of how marketing operates both theoretically and practically. This edition integrates contemporary marketing trends and the evolving landscape driven by digital transformation. Key themes such as consumer behavior, market segmentation, competitive positioning, and brand strategy are explored in depth, making the book an invaluable resource for understanding the intricacies of modern marketing. Through real-world examples and case studies, Perreault illustrates the practical application of core concepts. Moreover, the inclusion of a solution manual and an answer key enhances the learning experience, providing clarity and facilitating mastery of complex topics. The table of content is meticulously organized, allowing readers to easily navigate through topics such as marketing ethics, customer relationship management, and data-driven decision-making processes. This book is well-received for its clarity, comprehensive coverage, and relevance, making it a staple in marketing education. It is especially beneficial for courses requiring a deep dive into marketing principles and strategic application. The structured content supports both theoretical learning and practical implementation, crucial for students aiming to excel in the marketing domain. The manual includes cheap practice exercises that reinforce learning in an accessible format.
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Emily Clarkson
July 15, 2023
( 5 )
Outstanding book
"Essentials Of Marketing, 17th Edition is a standout in marketing literature. The authors have skillfully combined complex theories with practical examples, making it highly readable and engaging. The updated case studies are incredibly insightful, reflecting the latest trends and challenges in the field. As a marketing student, I find the structure logical, with each chapter building on the last in a coherent manner. Plus, it arrived in perfect condition and right on time. Highly recommended for anyone studying or working in marketing!"
Michael Perez
June 23, 2023
( 4 )
Good balance of theory and practice
"This book strikes a good balance between providing theoretical insights and practical applications. I particularly enjoyed the section on digital marketing strategies, which is quite relevant in today’s job market. It was part of my college course, and it supplemented our curriculum beautifully. The only drawback is that it’s a bit dense at times, but the informative content makes it worth it. Plus, since I've got a subscription with the retailer, I managed to snag a nice discount!"
Sophia Briggs
August 12, 2023
( 4 )
Great examples!
"Very helpful guide."