Essentials Of Marketing(17th Edition)
Authors:
William Perreault
In Stock
Shipment time
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Total Price:
$57.5
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1260736830, 9781260736830
Book publisher: McGraw-Hill
Book Price $57.5 : Essentials of Marketing, 17th Edition by William Perreault is a seminal book that delves into the foundational principles and strategic frameworks of marketing. The text is structured to provide students and professionals alike with a comprehensive understanding of how marketing operates both theoretically and practically. This edition integrates contemporary marketing trends and the evolving landscape driven by digital transformation. Key themes such as consumer behavior, market segmentation, competitive positioning, and brand strategy are explored in depth, making the book an invaluable resource for understanding the intricacies of modern marketing. Through real-world examples and case studies, Perreault illustrates the practical application of core concepts. Moreover, the inclusion of a solution manual and an answer key enhances the learning experience, providing clarity and facilitating mastery of complex topics. The table of content is meticulously organized, allowing readers to easily navigate through topics such as marketing ethics, customer relationship management, and data-driven decision-making processes. This book is well-received for its clarity, comprehensive coverage, and relevance, making it a staple in marketing education. It is especially beneficial for courses requiring a deep dive into marketing principles and strategic application. The structured content supports both theoretical learning and practical implementation, crucial for students aiming to excel in the marketing domain. The manual includes cheap practice exercises that reinforce learning in an accessible format.
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