Frugal Innovation A Global Research Companion(1st Edition)

Authors:

Adela J McMurray, Gerrit A De Waal

Frugal Innovation A Global Research Companion1st EditionAdela J McMurray, Gerrit A De Waal0429655274, 9780429655272
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Cover Type: Hardcover
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ISBN: 0429655274, 9780429655272

Book publisher: Routledge

Book Price $48.5 : Frugal Innovation: A Global Research Companion by Adela J McMurray and Gerrit A De Waal is a comprehensive exploration of the innovative methodologies and paradigms emerging from resource-constrained environments globally. This book delves into the concept of frugal innovation, which refers to creating high-quality, low-cost solutions designed to address the unique challenges faced in resource-limited settings. Crucially, the book serves as a 'solution manual' for understanding how innovation can thrive through constraints, offering insights into the global landscape where businesses develop new products and services with minimal resources. The 'table of contents' systematically covers various sectors, illustrating successful case studies across industries such as healthcare, technology, and sustainable development. Each chapter serves as an 'answer key' to the questions on how frugal innovators leverage their strategic advantage by optimizing resources and redefining value creation. The text explores principles of affordability, sustainability, and simplicity, which are central to frugal innovation. McMurray and De Waal’s work is well-received for its practical insights and scholarly rigor, providing essential reading for those interested in innovation management, entrepreneurship, and international business strategies. The book is lauded for compiling a diverse range of studies from different geographical contexts, offering a global perspective on the importance of adaptive and accessible design in today’s innovation landscape. Combining quality instruction with a cheap price point, it’s suitable for all learners.