International Marketing(13th Edition)
Authors:
Philip R Cateora
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0073080063, 9780073080062
Book publisher: McGraw-Hill
Book Price $0 : International Marketing by Philip R Cateora, in its 13th edition, remains a key resource for students and professionals interested in global marketing strategies. This edition provides an in-depth exploration of key themes such as the globalization of markets, cultural influences on marketing, and strategic planning in international contexts. The book delves into the complexities of international trade, market research, and the development of effective marketing mixes across diverse cultural landscapes. Notably, Cateora's book comes equipped with a comprehensive solution manual that facilitates a deeper understanding of case studies and practical examples. The inclusion of an answer key helps reinforce learning outcomes by providing clarity on critical questions posed throughout the text. Additionally, the table of contents is meticulously organized to guide readers through essential topics such as foreign market entry modes, international advertising, and ethical challenges in global marketing. The text is praised for its clear writing and real-world applications, making it an invaluable asset for courses in international business and marketing. Experts commend the way the book incorporates up-to-date case studies and examples, thereby enhancing its relevance in contemporary settings. The book is also a favorite among educators for its structured approach, facilitating course design and student engagement.
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