Marketing An Introduction(6th Canadian edition)
Authors:
Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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Book details
ISBN: 134470524, 978-0134095806, 134095804, 978-0134470528
Book publisher: Pearson Canada
Book Price $0 : Marketing: An Introduction by Gary Armstrong, Philip T. Kotler, Valerie Trifts, and Lilly Anne Buchwitz is an essential textbook designed to equip students with foundational marketing concepts. The book delves into critical marketing strategies, emphasizing the role of innovative technology and consumer-focused models. The authors, renowned for their expertise in the marketing field, guide readers through essential topics such as market segmentation, product positioning, and brand management. A comprehensive table of content organizes these themes, providing clarity and assistive pathways for learning. The text is educational yet engaging, using real-world examples and case studies to illustrate core ideas further. Central to this edition is the integration of digital marketing strategies addressing the evolving nature of today's consumer habits. Students learn about the importance of social media marketing and data analytics within business strategies. Also included are comprehensive solution manuals that aid in problem-solving and a detailed answer key for end-of-chapter quizzes, providing essential academic support. This practical approach has been well-received in academic circles, earning praises for both its depth and applicability. 'Marketing: An Introduction' continues to be a vital resource for business majors and anyone interested in understanding the dynamics of modern marketing.
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