Marketing Management(14th Canadian Edition)
Authors:
Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
In Stock: 1 Left
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Solution Manual Includes
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Book details
ISBN: 132161079, 978-0133076752, 013307675X, 978-0132161077
Book publisher: Pearson Education Canada
Book Price $0 : Marketing Management, 14th edition by Philip R. Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, and Peggy H. Cunningham, is a comprehensive guide to mastering marketing principles in a digital era. This seminal book discusses key themes such as strategic marketing planning, segmentation, targeting, and positioning (STP), along with in-depth analyses of the consumer buying process and brand equity. It addresses the modern challenges marketers face, emphasizing digital marketing, social media engagement, and data-driven decision-making. The latest edition delves into new methodologies like integrated marketing communication (IMC) and customer relationship management (CRM), providing a robust framework for both students and professionals. While there are no 'characters' per se, the book uses case studies of leading global companies to illustrate concepts. The well-structured table of contents offers a clear roadmap for navigating important topics. In addition, it supplies a practical solution manual and an answer key, making it a crucial resource for academic settings. The book's reception has been overwhelmingly positive, praised for its real-world applications, clarity, and updated content that aligns with the latest marketing trends. For those seeking to explore design thinking and sustainable practices, the book provides valuable insights into crafting holistic marketing strategies. Technical terms such as market segmentation, product differentiation, and quantitative analysis are explored in detail to equip readers with essential marketing analytics skills. To provide a contextual understanding, this book delves into the intersection of marketing theory and practice, giving a grounded view of implementing strategic initiatives in varied business environments, fostering a deeper understanding of customer behavior and market dynamics. An excellent cheap reference for students and educators alike looking to economize on learning.
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October 24, 2023