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Principles of Marketing

14th Edition

Authors:

Philip Kotler, Gary Armstrong

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Principles of Marketing
Cover Type:Hardcover
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ISBN-10

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132167123

ISBN-13

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978-0132167123

Edition

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14th Edition

Author

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Philip Kotler

Publisher

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Prentice Hall

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Product details

ISBN-10: 132167123, 132997266, 9780132997263, 978-0132167123

ISBN-13: 978-0132167123

Book edition: 14th Edition

Book authors: Philip Kotler, Gary Armstrong

Book publisher: Prentice Hall

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