Retail Management A Strategic Approach(13th Global edition)

Authors:

Barry Berman, Joel R. Evans, Patrali Chatterjee

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ISBN: 133796841, 978-1292214672

Book publisher: Pearson

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Book Price $47.5 : Retail Management: A Strategic Approach, authored by Barry Berman, Joel R. Evans, and Patrali Chatterjee, offers an in-depth exploration of the strategic processes involved in managing a modern retail operation. The 13th edition delves into the rapidly evolving landscape of retailing, emphasizing strategic planning and problem-solving methodologies crucial for success. Its approach centers around the importance of adapting to consumer behavior changes, leveraging technology, and understanding global trends. The content is meticulously structured, featuring a comprehensive 'table of content' that guides readers through a blend of foundational theories and practical applications. Critical themes include customer relationship management, supply chain efficiency, and the innovative use of digital platforms to enhance the shopping experience. The book serves as both a strategic guide and a practical 'solution manual', equipped with an 'Answer Key' for real-world case studies, facilitating deeper comprehension and application of core principles. Reception to this edition has been favorable, with readers praising its detailed insights and relevance to current retail challenges. Berman, Evans, and Chatterjee integrate multimedia assets and up-to-date examples, providing a dynamic, interactive learning journey. LSI terms relevant to this work include strategic retailing, consumer trends analysis, digital transformation in retail, inventory management, and omnichannel retail strategies. The book’s impact on the educational landscape remains profound, offering vital resources for those pursuing advanced retail strategies. Presented as a cheap course companion, it supports self-study and complements formal education.

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John Smith

August 10, 2023

( 5 )

Excellent resource with clear explanations

"This strategic approach to retail management is nothing short of outstanding. The book provides clear explanations and integrates practical examples that bring the theoretical content to life. I ordered it through my bookstore's delivery service, and it arrived quickly and in perfect condition. It has become an indispensable resource for my studies and professional development. Highly recommended!"

Samantha Lee

September 15, 2023

( 5 )

Highly recommended

"Got this book for a class, and it far exceeded my expectations. The authors managed to balance retail theory with practical examples perfectly! I found sections on consumer behavior particularly insightful for understanding the current market dynamics. I ordered it online, and it was delivered well-packaged and on time. Plus, I managed to get an extra discount with my student membership. A great investment!"

Michael Brown

July 30, 2023

( 4 )

Good balance of theory and practice

"This book is a solid guide for anyone looking to delve into retail management. While it’s jam-packed with useful information, at times it felt a bit dense. I appreciated the up-to-date examples, though, which made the content more relatable. The delivery was efficient; it got to me sooner than expected, which was a nice surprise. It's a very helpful tool for both students and professionals."

Emily Thompson

October 2, 2023

( 3 )

Decent introduction

"Ordered through my prime account, to take advantage of the free shipping, but the book is a mixed bag. Some chapters are engaging, while others could use more depth."

Retail Management A Strategic Approach(13th Global edition)

Authors:

Barry Berman, Joel R. Evans, Patrali Chatterjee

Popular items with books

Solution Manual Includes

Book details

ISBN: 133796841, 978-1292214672

Book publisher: Pearson

See the other edition of "Retail Management A Strategic Approach"

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