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Services Marketing Concepts, Strategies, & Cases

4th edition

Authors:

Douglas Hoffman, john Bateson

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Services Marketing Concepts, Strategies, & Cases
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ISBN-10

rating

1439039399

ISBN-13

rating stars

978-1439039397

Edition

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4th edition

Author

rating stars

Douglas Hoffman

Publisher

rating stars

South-Western College Pub

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Product details

ISBN-10: 1439039399, 978-1439039397

ISBN-13: 978-1439039397

Book edition: 4th edition

Book authors: Douglas Hoffman, john Bateson

Book publisher: South-Western College Pub

Reviews and Rating

4.45

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