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Services Marketing: Concepts, Strategies, & Cases

5th Edition

Authors:

Douglas Hoffman, John Bateson

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Services Marketing: Concepts, Strategies, & Cases
Cover Type:Hardcover
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ISBN-10

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1285429788

ISBN-13

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9781285429786

Edition

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5th Edition

Author

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Douglas Hoffman

Publisher

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Product details

ISBN-10: 1285429788, 978-1285429786

ISBN-13: 9781285429786

Book edition: 5th Edition

Book authors: Douglas Hoffman, John Bateson

Book publisher:

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4.67

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