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Services Marketing: Concepts, Strategies, & Cases
5th Edition
Authors:
Douglas Hoffman, John Bateson
Cover Type:Hardcover
Condition:Used
In Stock
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ISBN-10
1285429788
ISBN-13
9781285429786
Edition
5th Edition
Author
Douglas Hoffman
Publisher
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Product details
ISBN-10: 1285429788, 978-1285429786
ISBN-13: 9781285429786
Book edition: 5th Edition
Book authors: Douglas Hoffman, John Bateson
Book publisher:
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