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Strategic Brand Management Building Measuring and Managing Brand Equity(4th edition)

Authors:

Kevin Lane Keller

Free Strategic Brand Management Building Measuring and Managing Brand Equity
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Cover Type:Hardcover
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Book details

ISBN-10: 9780273779414, 132664259, 273779419, 978-0132664257

ISBN-13: 978-0132664257

Book edition: 4th edition

Book authors: Kevin Lane Keller

Book publisher: Pearson