T.G.I. Friday’s, a New York corporation and registered service mark, entered into an exclusive licensing agreement with Tiffany & Co. that allowed Tiffany to open a Friday’s restaurant in Jackson, Mississippi. International Restaurant Group, operated by the owners of Tiffany, applied for a license to open a Friday’s in Baton Rouge, Louisiana, but was refused. In Baton Rouge, International then opened another restaurant, called E.L. Saturday’s, or Ever Lovin’ Saturday’s, which had the same type of menu and decor as Friday’s. Friday’s sues International for trademark infringement. Will Friday’s prevail? Why?