The chapter opener discusses how Skechers and Reebok were fined for making advertising claims for their toning
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As discussed in the chapter opener the Federal Trade Commission along with attorneys general from nearly all 50 states launched an investigation of th...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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