The chapter opener discusses the success of Volkswagen in the U.S. market over the past five years.
Question:
The chapter opener discusses the success of Volkswagen in the U.S. market over the past five years. Evaluate the advertising the Deutsch LA agency has done for Volkswagen of America and the role it has played in helping to turn around the company in the U.S. market. How important is advertising for an automotive company such as Volkswagen?
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The Deutsch LA agency has developed a number of excellent advertising campaigns for Volkswagen and the various VW models such as the Beetle Jetta Passat Touareg Tiguan and CC since taking over the acc...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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