The demand for Krispee Crunchies a favorite breakfast cereal of people born in the 1940s is experience
Question:
The demand for Krispee Crunchies a favorite breakfast cereal of people born in the 1940s is experience a decline. The company warns to monitor demand for this product closely as it nears the end of its life cycle. The trend-adjusted exponential smoothing method is used with α = 0.1 and β = 02. At the end of December the updated estimate for the average number of cases sold per month, A, was 900,000 and the updated trend, T, was —50,000 per month. The Following table shows the actual sales history for January, February, and March. Generate forecasts for February, March and April.
March Sales
January ......890.000
February ......800,000
March ..... 825000
Step by Step Answer:
Operations management processes and supply chain
ISBN: 978-0136065760
9th edition
Authors: Lee J Krajewski, Larry P Ritzman, Manoj K Malhotra