The following is a questionnaire to be completed by customers of the Hilltop Smoked Meat Co. Restaurant. Build a codebook that might be used to transfer raw answers from completed questionnaires to a data file. Be specific about variable names, the codes to be used, and how missing data will be treated.
Hilltop Smoked Meat Co. Customer Survey
This survey was developed to get your opinions concerning satisfaction with your current visit to Hilltop. Please complete this survey after your meal and return it to us.
Check the boxes that most accurately reflect your candid opinion about Hilltop! Your input and time are Greatly Appreciated!
1. Are You Currently a Customer During
Lunch –¡
Evening Meal –¡
In between –¡
2. Is this Your first visit to Hilltop?
Yes –¡
No –¡
3. If this is not your first visit, approximately how many times have you eaten at Hilltop in the last 3 months? __________ Times
Continue Next Page.

16. If you Have, Check All that Apply:
Newspaper –¡
Radio –¡
Television –¡
Word of Mouth –¡
17. Do you come to Hilltop more often for:
Dine-in Lunch –¡
Dine-in Dinner –¡
Take-out Lunch –¡
Take-out Dinner –¡
18.
What, if any, items would you like to see added to the menu? _________________________________________________________________________________________
19. What is your favorite item on the menu?
20. What is your zip code?
Thank You for your participation!

Transcribed Image Text:

How Would You Rate The Following: 4. Friendliness of the employees 5 Speed of Service 6. Cleanliness of the Establishment 7 Price for the Quantity Received 8. Price for the Quality Received 9 Variety of Menu Items 10. Overall Quality of the Food 11. Overall Atmosphere 12 How convenient is this location? 13. How would you rate Hiltop overali 14. Are you aware of Hilltop's full catering menu 15. Have you ever seen or heard an advertisement for Hilltop? 16. If you Have, Check All that Apply Very Poor Poor Fair Good Very Good Yes □ No □ Ye5 No Newspaper Radio □ Television □ Word of Mouth