The Ford Motor Company operates two segments (Ford refers to its segments as sectors). Using the company's

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The Ford Motor Company operates two segments (Ford refers to its segments as "sectors"). Using the company's website, locate sector information for 2015 in the company's 2015 annual report.
Requirements
1. What are Ford's reported sectors in its Balance Sheet and Income Statement? Gather data about each segment's net sales, operating income, and identifiable assets.
2. Calculate the ROI for each segment.
3. Which segment has the highest ROI? Explain why.
4. If you were on the top management team and could allocate extra funds to only one division, which division would you choose? Why?
Balance Sheet
Balance sheet is a statement of the financial position of a business that list all the assets, liabilities, and owner’s equity and shareholder’s equity at a particular point of time. A balance sheet is also called as a “statement of financial...
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Managerial Accounting

ISBN: 978-0134128528

5th edition

Authors: Karen W. Braun, Wendy M. Tietz

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