The grocery discounter ALDI was founded in 1913 as Albrecht Discount in Essen, Germany. Currently, ALDI operates

Question:

The grocery discounter ALDI was founded in 1913 as Albrecht Discount in Essen, Germany. Currently, ALDI operates stores in 18 countries in Europe; Australia, and the United States, ALDI’s strategy revolves around providing good-quality groceries for low prices. Quality is important to ALDI, which guarantee.

Discussions Questions
1. How does ALDI’s strategy lead to a competitive advantage? How does the company achieve this strategy?
2. Does ALDI’s low-cost strategy imply that the company offers low quality? Why is quality important, regardless of competitive strategy?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Operations management

ISBN: 978-0132163927

10th edition

Authors: Jay Heizer, Barry Render

Question Posted: