The management of an organisation's marketing communications programmes normally requires the efforts and inputs of a number
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The management of an organisation's marketing communications programmes normally requires the efforts and inputs of a number of individuals both internally and externally. Discuss the changing role of the account executive in advertising or other agencies. Include in your discussion a reference to the idea that this role might become obsolete.
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Related Book For
Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley
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