The May 21, 2010, edition of the Wall Street Journal includes an article by Jeffrey Trachtenberg entitled
Question:
Instructions
Read the article and answer the following questions.
(a) What aspect of Barnes and Noble’s current structure puts it at risk if electronic books become a significant portion of book sales?
(b) What was Barnes and Noble’s primary competitive advantage in a “paper book” world? How has this advantage been eliminated by e-books?
(c) What event do the authors say might eventually be viewed as the big turning point for e-books?
(d) What amount does Barnes and Noble earn on a $25 hardcover book? How much would it likely earn on an e-book version of the same title? What implications does this have for Barnes and Noble versus its competitors?
(e) What two mistakes does the author suggest that Barnes and Noble made that left it ill-prepared for an e-book environment?
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a Barnes and Noble has 1362 stores with a total of 188 million square feet That is a huge investment ...View the full answer
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Related Book For 
Accounting Principles
ISBN: 9781118566671
11th Edition
Authors: Jerry Weygandt, Paul Kimmel, Donald Kieso
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