# The president of Blue Moon Corp. is reviewing with her department managers the operating results of the

## Question:

The president of Blue Moon Corp. is reviewing with her department managers the operating results of the year just completed. Sales increased by 12% from the previous year to $750,000. Average total assets for the year were$400,000. Net income, after adding back interest expense, net of tax, was \$60,000. The president is happy with the performance over the past year but is never satisfied with the status quo. She has set two specific goals for next year:

(1) A 15% growth in sales and

(2) A return on assets of 20%. To achieve the second goal, the president has stated her intention to increase the total asset base by 10% over the base for the year just completed.

Required

1. For the year just completed, compute the following ratios:

a. Return on sales

b. Asset turnover

c. Return on assets

2. Compute the necessary asset turnover for next year to achieve the president’s goal of a 15% increase in sales.

3. Calculate the income needed next year to achieve the goal of a 20% return on total assets.

4. Based on your answers to parts (2) and (3), comment on the reasonableness of the president’s goals. On what must the company focus to attain these goals?

Asset Turnover
Asset turnover is sales divided by total assets. Important for comparison over time and to other companies of the same industry. This is a standard business ratio.
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