Question: The senior management at Davis Watercraft would like to determine if it is possible to improve firm profitability by changing their existing product mix. Currently,
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a. Using the traditional method, which bases decisions solely on a products contribution to profits and overhead, what is the product mix that yields the highest total profit? What is the resulting profit?
b. Using the bottleneck-based method, what is the product mix that yields the highest total profit? What is the resultingprofit?
Model Price Material Cost Weekly Demand Processing Time Station 1 Processing Time Station 2 Processing Time Station 3 Processing Time Station 4 20 mi $450 $400 $500 $50 $40 $110 00750 60 min 0min 30min Omn 0min 6 min 10 min 60min 0 min n 30 min 40 min
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a A B C Price 450 400 500 Material Cost 5000 4000 11000 Contribution Margin 400 360 390 When ordered ... View full answer
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