Question: The senior management at Davis Watercraft would like to determine if it is possible to improve firm profitability by changing their existing product mix. Currently,

The senior management at Davis Watercraft would like to determine if it is possible to improve firm profitability by changing their existing product mix. Currently, the product mix is determined by giving resource priority to the highest contribution margin watercraft. Davis Watercraft always has a contingent of 10 workers on hand; each worker is paid $25 per hour. Overhead costs are $35,000 per week. The plant operates 18 hours per day and 6 days per week. Labor is considered a fixed expense because workers are paid for their time regardless of their utilization. The production manager has determined that workstation 1 is the bottleneck. Detailed production information is provided below.

The senior management at Davis Watercraft would like to determin

a. Using the traditional method, which bases decisions solely on a product€™s contribution to profits and overhead, what is the product mix that yields the highest total profit? What is the resulting profit?
b. Using the bottleneck-based method, what is the product mix that yields the highest total profit? What is the resultingprofit?

Model Price Material Cost Weekly Demand Processing Time Station 1 Processing Time Station 2 Processing Time Station 3 Processing Time Station 4 20 mi $450 $400 $500 $50 $40 $110 00750 60 min 0min 30min Omn 0min 6 min 10 min 60min 0 min n 30 min 40 min

Step by Step Solution

3.47 Rating (176 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

a A B C Price 450 400 500 Material Cost 5000 4000 11000 Contribution Margin 400 360 390 When ordered ... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

227-B-M-L-S-C-M (935).docx

120 KBs Word File

Students Have Also Explored These Related Management Leadership Questions!