The traditional value chain model of Michael Porter (Figure 6.4 (a)) is no longer useful as a

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The traditional value chain model of Michael Porter (Figure 6.4 (a)) is no longer useful as a framework for value chain management. Instead, Figure 6.4 (b) is more appropriate.

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

Question Posted: Dec 22, 2015 03:03 AM

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The traditional value chain model of Michael Porter (Figure 6.4 (a)) is no longer useful as a

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E Business and E Commerce Management Strategy Implementation and Practice

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