The valuation of brands has finally arrived with brand equity on the balance sheet. Discuss this in

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The valuation of brands has finally arrived with brand equity on the balance sheet. Discuss this in relation to the view that communication is an investment rather than a cost.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:10 PM

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The valuation of brands has finally arrived with brand equity on the balance sheet. Discuss this in

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We should take both a philosophical and practical vie...View the full answer

Marketing Communications Management Analysis Planning Implementation

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